Blog

Pimp je patta’s: where creativity becomes identity

Author

Emiel Boeser

Date

25 April 2025

Keywords

DUSExcelsiorFoundationPimpJePattasPlayingForSuccessRotterdamSneakersWIthAStroryUlstein

A story that started on the streets

Kids designing their own trainers? Sounds like a fantasy. But that’s exactly what happened in the heart of Rotterdam. Not in some sleek design studio, but in Skateland. Not guided by world-famous artists, but by the kids from the Excelsior Foundation. The project was called “Pimp je patta’s” — a chance for young people to turn their Nikes into genuine works of art. Made by them, for them.

In a world where trends change faster than you can say “TikTok”, and identity is more often copied than created, this project did something rare: it gave kids a chance to show who they are. Not with speeches. With colour. With guts. With paint under their fingernails.

Doing good, in style

“Pimp je patta’s” is part of something bigger — the belief that creativity builds confidence and a sense of ownership. Together with DUS, Ulstein and WADM, we provided the trainers. But the real work? That was down to the kids. Armed with brushes, paint and a burst of inspiration, they reimagined blank Nikes into something entirely their own. Every pair unique. Just like the person wearing them.

This wasn’t some cute little arts and crafts afternoon. For many of these kids, choosing their own shoes isn’t a given — let alone designing them. Which makes it all the more powerful: a pair of trainers that are truly, unmistakably yours. Right down to the fibres in the canvas.

Skateland turned studio

And the setting? Perfect. Skateland Rotterdam, usually echoing with flips, grinds and ollies, became a studio for the day. A place where expression on wheels was swapped for expression on soles. Here, stories were told without a single word being spoken. Every colour block, every line, every splash meant something.

The result? Trainers with a story. Identity in size 3, 5 or 6. And the kind of sparkle in a child’s eyes you don’t fake — when they lace up their own creation for the first time.

Collaboration that kicks

This whole thing only worked because of a partnership we’re genuinely proud of. The Excelsior Foundation supported young people through the Playing for Success MDT programme. WADM, DUS and Ulstein sorted the shoes and gear. Skateland opened its doors. But the real magic? That came from the kids.

This is what happens when brands, makers and community organisations build something together. You get something that sticks. Or better yet — something that walks.