Methodology

With BrainSells®, we activate all thinking styles.

BrainSells® is our methodology for approaching any communication issue Whole Brain. It plays on four different thinking styles that people use. This is how we determine the direction of your communications that will produce the best results. It provides more insight about your brand and better interaction with your target audiences.

4 PHASES

Each BrainSells approach
proceeds in four phases

Think.

With Think, we uncover unexpected insights about a company. Relevant information about products and services, about customers, about the organization, about the market and competitors, and about online performance. This results in sharp observations, concrete objectives and a clear brand promise.

Make.

We creatively translate all insights into striking communications in Make. The textual and visual translation of the brand promise. It provides an effective overview of the creative concept with associated expressions and result-oriented messages. For more sales, more customers, more attention, more understanding or more clicks.

Do.

In Phase Do, we determine which messages and communication tools, moments and places will have the greatest impact. Which target groups should be given the highest priority. What budgets are needed and what schedule we are on to successfully execute the communications strategy.

Act.

With Think, Make and Do, the communication strategy is complete. But without Act, it is doomed to failure. That's why we guide and direct our customers. We direct the communication of their employees, improve the competences needed and produce all the communication tools they need to use in the process.

methodiek think
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methodiek make
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methodiek do
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methodiek act
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methodology-think-mobile
Think.

With Think, we uncover unexpected insights about a company. Relevant information about products and services, about customers, about the organization, about the market and competitors, and about online performance. This results in sharp observations, concrete objectives and a clear brand promise.

methodology-make-mobile
Make.

We creatively translate all insights into striking communications in Make. The textual and visual translation of the brand promise. It provides an effective overview of the creative concept with associated expressions and result-oriented messages. For more sales, more customers, more attention, more understanding or more clicks.

methodology-do-mobile
Do.

In Phase Do, we determine which messages and communication tools, moments and places will have the greatest impact. Which target groups should be given the highest priority. What budgets are needed and what schedule we are on to successfully execute the communications strategy.

methodology-act-mobile
Act.

With Think, Make and Do, the communication strategy is complete. But without Act, it is doomed to failure. That's why we guide and direct our customers. We direct the communication of their employees, improve the competences needed and produce all the communication tools they need to use in the process.

Brands who chose BrainSells® for their positioning
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  • client-logo-aliaxis
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  • client-logo-repsol
  • client-logo-visma-roxit
  • client-logo-son
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  • client-logo-partspoint
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  • client-logo-vetus

Guaranteed success


Our BrainSells methodology provides:

1
Leadership, a logical structure, and a clear process for objective decision making and purposeful concept development.
2
Crystal clear strategic goals, operational requirements, financial frameworks and creative boundaries.
3
A widely supported and uniform point of reference (assurance) for all involved in this brand-building process.
4
A clear overview of the chosen strategy, brand positioning and the status of its implementation at any given time.
5
Faster definition and implementation of your policy plan and commercial marketing, brand or communication strategy.

Proven result

8,5.
Participants in a BrainSells® program rate the sessions an average of 8.5.
90%
Nine out of ten clients see a positive effect on sales, image and/or customer loyalty after using BrainSells®.
75%
Three in four client employees recognize more pride in their organization.
Clients who apply BrainSells® to tenders experience thirty to forty percent more awards.
89+
WADM has successfully supervised nearly one hundred BrainSells® programs in 15 years.
54%
Over half of the clients confirm a positive contribution of BrainSells® to the choice process in their business strategy.