With BrainSells®, we activate all thinking styles.
BrainSells® is our methodology for approaching any communication issue Whole Brain. It plays on four different thinking styles that people use. This is how we determine the direction of your communications that will produce the best results. It provides more insight about your brand and better interaction with your target audiences.
Each BrainSells approach
proceeds in four phases
With Think, we uncover unexpected insights about a company. Relevant information about products and services, about customers, about the organization, about the market and competitors, and about online performance. This results in sharp observations, concrete objectives and a clear brand promise.
We creatively translate all insights into striking communications in Make. The textual and visual translation of the brand promise. It provides an effective overview of the creative concept with associated expressions and result-oriented messages. For more sales, more customers, more attention, more understanding or more clicks.
In Phase Do, we determine which messages and communication tools, moments and places will have the greatest impact. Which target groups should be given the highest priority. What budgets are needed and what schedule we are on to successfully execute the communications strategy.
With Think, Make and Do, the communication strategy is complete. But without Act, it is doomed to failure. That's why we guide and direct our customers. We direct the communication of their employees, improve the competences needed and produce all the communication tools they need to use in the process.
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With Think, we uncover unexpected insights about a company. Relevant information about products and services, about customers, about the organization, about the market and competitors, and about online performance. This results in sharp observations, concrete objectives and a clear brand promise.
We creatively translate all insights into striking communications in Make. The textual and visual translation of the brand promise. It provides an effective overview of the creative concept with associated expressions and result-oriented messages. For more sales, more customers, more attention, more understanding or more clicks.
In Phase Do, we determine which messages and communication tools, moments and places will have the greatest impact. Which target groups should be given the highest priority. What budgets are needed and what schedule we are on to successfully execute the communications strategy.
With Think, Make and Do, the communication strategy is complete. But without Act, it is doomed to failure. That's why we guide and direct our customers. We direct the communication of their employees, improve the competences needed and produce all the communication tools they need to use in the process.
Brands who chose BrainSells® for their positioning
Guaranteed success
Our BrainSells methodology provides:
Proven result
FAQ BrainSells®
BrainSells® is a unique neuromarketing methodology that ensures that your brand or organization clearly positions itself and thus stands out from competitors. All communication is going to work better for you. Be it corporate communications or an activation campaign, online or offline.
A clear brand promise that defines what your brand or organisation stands for. Depending on your strategic goals, this always results in increased business value, brand value, sales value or organisational value — and more often than not, a combination of all four. It also consistently strengthens your employees’ sense of pride and ownership.
You need BrainSells® to unlock the full potential of your brand — especially if you want to define a distinctive positioning that will stand the test of time. From the story you tell to the way your brand looks and feels, BrainSells® shapes it all.
Because BrainSells® was developed in-house by WADM. No one else in the world has access to this methodology. It’s based on insights from Whole Brain Thinking, Brain-Centred Learning, and how to catch the big idea.
With BrainSells®, you approach every communication challenge through a Whole Brain perspective. It taps into the four different thinking styles people use to process information and make decisions.Every BrainSells® approach follows four distinct phases: Think, Make, Do and Act. In Think, we uncover relevant — and often unexpected — insights hidden within the organisation. In Make, we creatively translate those insights into striking, distinctive communication. In Do, we determine which messages, tools, moments and channels will have the greatest impact. And in Act, we guide our clients and their teams through activation: building the right skills and delivering all the tools they need to put the communication into practice.
Yes. We started with a single version. Today, WADM offers a full range of BrainSells® solutions: BrainSells® Spark(for start-ups and small businesses), BrainSells® Branding (for medium-sized enterprises), BrainSells® Corporate (for corporates and enterprise-level organisations), BrainSells® Launch (for product introductions), BrainSells® Employer(for employer branding), and BrainSells® Recruits (for recruitment purposes).
BrainSells® is specifically tailored to the business-to-business sector. It is ideally suited for companies that provide goods or services to other businesses or public sector organisations — rather than directly to consumers.
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BrainSells® was conceived and developed by WADM. The first concepts emerged as early as 2007, and not long after, it became a registered trademark of WADM.
