Digital

PIM

Unambiguous product info. Lower costs. Higher online conversions.

Many organizations have their primary product information stored in the ERP system. While a Product Information Management system (PIM) is a lot more user-friendly. Specially designed to be filled with all the product info you can think of. ERP was put down from an administrative point of view, PIM from a marketing point of view. Indispensable if you have many products of which you want to send the data automatically to your webshop, marketplaces or to the POS system of your physical stores.

Marketing tool

The abbreviation of PIM might as well have stood for “Product Information Marketing Tool. Because that’s what such a system is very good at. A PIM can be set up flexibly and is specifically made to manage detailed product information in different languages, for example. If your company has multiple international locations that all use the same product information, PIM is the solution. A PIM provides advanced functionalities for product information management. It automatically sends product information to your e-commerce environment using links. A PIM allows you to provide external retailers and marketplaces – like Amazon and bol.com – with the right product information and product images much faster.

One place for everything

Are you struggling with the manageability of all your data? Is the product information too fragmented? Does it take a lot of time to collect the right product data for internal and external parties to work with? Is there inconsistency in product information spread across various platforms? We can tell you everything about PIM. All relevant product information in one place that everyone in your organization can access and that you can pass on to commercial parties fully automated. Marketing data such as product descriptions and recommended retail prices. Media files such as photos and videos. Technical data such as dimensions and energy labels. User data with ratings. Your complete product information. Of all products. In one place. In one system.

Lower costs, higher conversion

Faster finding and editing of information. Consistency. Efficiency. It brings down internal costs. And externally, you create improved search functionality (SEO) and cross-selling is within reach.