Activation strategy

Change mind-sets and get staff and customers moving.

Activation strategy is used, for example, when there is a crazed product, a new service that has yet to prove itself or - we also encounter this regularly - when the regulations have changed which means that the market has to be re-shuffled. Even internally, when employees can be a little extra activated (but certainly also rewarded), a well thought out activation approach is a great addition to, for example, corporate communications.

Setting clear KPIs

With an activation strategy, you want to shake things up all at once or spread over a number of campaigns. Wide-scaled in the market. And that includes clear agreements as far as we are concerned. The number of customer contacts must go up by percentage X. The landing page should generate a Y number of additional visitors. Product requests must increase by that much. The only way to control and monitor that is to attach clear KPIs to it. In most cases, an activation strategy is a support for your sales team. And a sales team also has tight appointments. Right? Whether it’s a new product line or a new service that could use some extra support.

A ‘shift in mindset’

There is a steady stream of market communications in every industry, and to break through that steady mish-mash of expressions, you have to do things differently. Stand out. Sticking your neck out. You are not going to get your new product into the picture with a plain campaign. It takes guts and a well-directed activation strategy. You want heads to turn? That you not only bring something new but that it becomes news? You want attention? You want the mindset on your product, on your service, on your action? We then recommend first setting the mindset on activation strategy.

Applied everywhere

Action needed? We have already applied activation to content consulting, financial and banking services, technical products, chemical semi-finished products, automotive, you name it, among others.


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