As an employer, make yourself irresistible to existing and new staff.
Communication with a sustainable perspective
There is no more critical audience to judge your HR strategy – or employer branding – than your own people. They are, after all, on top of it. They are also the best ambassadors for your organization if you have a real, true and inspiring story to tell. With employer branding, you continuously apply the laws of brand strategy but specifically to HR. Again, this is about brand perception. With your organization in the lead. In the organizational culture, in your premises or your branches, in the way you maintain mutual connections, in the way you communicate internally, everything should reflect the story that makes your organization distinctive. This offers sustainable perspective to your people and to your organization.
Recruiting, onboarding and reboarding
The same applies to recruiting new people. Continue to tell that same original story very consistently that makes you unique as an organization. Your organization as a brand. And from the first moment of contact with your new colleague, constantly carry that story. In your recruitment campaign but also during your onboarding program. What does a new colleague need to know in order to feel at home as quickly as possible? Give your internal HR procedures and roadmap their own means of communication. Make sure your new colleague gets confirmation as soon as possible that he or she has made the right choice. When it comes to reboarding – returning to the office more often after a long period of working from home – we can recommend a similar HR strategy.
HR and brand strategy
In practice, it is not always thought about, but from an HR perspective, there is a wealth of opportunities to shape your brand experience in the best possible way. And a strong brand attracts talented people.
Get the most out of your brand.
Develop relevant content that works for you at the right time.
Use technologies that improve your business processes.
Change mind-sets and get staff and customers moving.
Sell more products or at a higher rate.
Develop a strategic brand compass for all communications.
Increase business value through smart brand propositions.