Content platform Map Your Moment for IMAP
Project
International Mergers & Acquisitions Partners, also known as IMAP. A consulting firm specializing in buying and selling businesses. IMAP would like to emphasize that the deal is not the most important moment of a buy-sell process, but rather the road to it. For all entrepreneurs who realize that a time is coming when they will sell their business, just don’t know exactly when yet. Because you shouldn’t just focus on the moment of the deal. The whole momentum thing matters.
Challenge
During the Think phase of the BrainSells process, several insights from the company IMAP were brought out. One of the key insights was that with IMAP, the human approach to the business deal prevails. In this, then, IMAP distinguishes itself from direct competitors. Their service is not a standard product, but a customized suit that is different for every deal. Companies are not run by numbers, but by entrepreneurs. Where the corporate IMAP website caters to the determined entrepreneur, mapyourmoment.co.uk is the ideal platform for the exploratory entrepreneur.
Solution
The data retrieved with IMAP’s current website was not sufficient to contribute to strategic goals. So WADM helped create a custom information platform called mapyourmoment.co.uk.
On this platform you will find different content that will inform and inspire you as an entrepreneur about the process. Articles, blogs, tips & tricks, experiences of fellow entrepreneurs and interviews. With a personal account on mapyourmoment.co.uk, the user receives all relevant information and alerts by email, ensuring that the right moment as an entrepreneur is not overlooked.
Impact
A platform that is the source for the right sales moment. Map Your Moment is the content platform for entrepreneurs where all essential information regarding the sales process of a business can be found. Classified by sectors, topics, themes and trends. This is valuable content that every entrepreneur should read.
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