WORK

Conversion website with smart filters for Ultimo

Client

Ultimo

Industry

Technology & Communications

Services

Location

Nunspeet

Project

Ultimo Software is an independent and originally Dutch company, which has been active since 1988 in developing software for the effective management of company assets and processes. Ultimo is among the market leaders in various market segments with software products for Facility, Maintenance, IT Service, Fleet Management and Infra Asset Management.

Keywords

ConversionData-integrationMultilingualOnline discoverabilityOnline marketingOrganic website visitsProduct databaseSales StrategySEO / SEATrainingUI/UX designWeb designWebsitesWordPressWorkshops

Insights

Ultimo asked WADM to develop a multilingual website that properly translates the design. Both functional, conceptual, and substantive. The ultimo.com website had to feature a workable, and above all scalable, expandable and independent CMS (content management system). The link between the database and front-end had to be improved to display large amounts of information more quickly.

Approach

Smart selectors continuously filter the content on all pages to simplify the accessibility of the website. High-end code techniques allow large amounts of information to be displayed much faster in different languages and in different selections. Much faster than common standards. The focus is on SEO (search engine optimization) and the continuous application of the latest insights.

Result

The new website communicates at the decision maker (C-level) level, focusing on choosing Ultimo as a brand, company and platform. WADM has set up a workable open source CMS that can be used independently of hosting and web building partners. User friendly and also lightning fast. Something for which we regularly receive compliments from third parties.