Creation and introduction of international leasing formula Leaseprof
Project
Alliance Automotive Group, Europe’s leading automotive parts supplier, has acquired the LeaseProf formula. This offers universal garages the opportunity to be recognized as authorized mechanics for leased cars. The goal is to develop LeaseProf into a leading quality label for leasing companies in the Benelux and later throughout Europe.
Challenge
LeaseProf, part of Alliance Automotive Group, aims to expand in the Benelux and later all of Europe. This requires a network of professional garages that offer reliable maintenance for leased cars. The challenge is to position LeaseProf as a trusted and comprehensive network for both lease drivers and leasing companies.
Solution
LeaseProf serves as the crucial link between lease drivers, leasing companies and garages. The visual identity and brand strategy, were developed with a BrainSells approach by WADM and reflect this role: “Putting the P for lease.” This theme unites the fragmented supply of maintenance services into one powerful, international network. The Whole Brain approach positions LeaseProf as a strong alternative to branded dealers.
Impact
WADM created effective communication tools for LeaseProf, targeting various stakeholders in the lease maintenance market. The specific needs of business drivers, fleet operators, leasing companies and garages are highlighted in various materials. This ensures clear, convincing communication of the benefits and conditions of cooperation at the European level. In addition, WADM made strategic adjustments to optimize its services to leasing companies.
“LeaseProf can grow into an even stronger player in the business market through this proposition and quality promise.”
Cor Baltus, CEO of Alliance Automotive Group Benelux
‘We are again visibly at the forefront of changes in mobility. That market is shifting from ownership to use.
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