Development of Magento webshop for VETUS
Project
VETUS, a pioneer in marine equipment, is setting course for an advanced online presence. Their goal: a Magento webshop that presents their products worldwide, complete with extensive search functions, access to documentation, and real-time inventory and pricing information. A digital marketplace that not only differentiates VETUS’ products, but also streamlines logistical and financial processes.
Challenge
VETUS faced the complex task of developing a web shop that presents a global and diverse product range. With products stored in five continental warehouses, the Web shop needed to display real-time inventory information and personalized dealer pricing. In addition, it was crucial that the web shop connect seamlessly with their ERP system for efficient order processing.
Solution
WADM took on the challenge and developed an advanced Magento web shop for VETUS. The “headless” web shop integrates seamlessly with Microsoft Business Central (Navision) databases for real-time inventory and price updates. An innovative ordering module allows visitors to request quotes and dealers to place orders. Dealers get access to a comprehensive account area, where they can view order history and invoices, and even new dealers can easily register.
Impact
VETUS’ webshop is transforming the way dealers and customers interact with the brand. The intelligence and visual search feature powered by Algolia Search enhances the user experience through accurate search results. Documents from the knowledge center are automatically linked to the products, keeping the web shop always up-to-date. Advanced image conversion ensures that the website performs optimally for each visitor. This digital transformation positions VETUS as a progressive leader in the maritime industry.
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