WORK

Digital transformation for market leader Nsecure

Client

Nsecure

Industry

Technology & Communications

Location

Barendrecht

Project

Nsecure, a market leader in access and security, had already made a strong start with their positioning under “the art of control. However, a powerful story requires a solid foundation – something that was still lacking. With a forward-looking vision visible in their modern premises, there was room for improvement on the digital front, especially on the website.

Keywords

B2B BrandingBack-End DevelopmentBrand designCommunicationConversionCreative strategyDigital strategyFront-End DevelopmentImage StrategyMobile firstProduct portfolioVisual CompassVisual idenityWebsitesWhole BrainWhole Brain Thinking

Challenge

The challenge was in revamping an outdated website, both technically and in terms of content and design. The goal was to quickly and clearly convey the essence of Nsecure to new visitors, while at the same time expressing the art of control.

Solution

The solution involved creating a cohesive “art of control” story on the website, with a clear representation of who Nsecure is and what they stand for. This was achieved by visually highlighting complex solutions, showing certifications and customer quotes, and using custom design and copy elements. The website, including 9 different page templates, was built fully responsive and CMS-driven. The focus was on SEO optimization and the site was fully prepared for Lead generation and SEA campaigns.

Impact

Thanks to effective URL mapping, the new website retained the pages and scores already indexed by Google. Built with the latest technology and modules, the faster, conversion-optimized website contributes to higher visitor numbers and better lead generation. Nsecure’s digital transformation now reflects their status as an industry leader and expert in “the art of control.