WORK

Fresh corporate branding for publicly traded IT company Ctac

Client

CTAC

Industry

IT Technology

Services

Human Design Strategy

Location

's-Hertogenbosch

Project

You go through different stages of life as a business. Development, growth, industry changes, shifts in competition. In all those phases, you have to be ready to anticipate. And with that, be critical of yourself to find that the look of your business no longer fits seamlessly with your organization. They also came to that conclusion at IT services provider Ctac. Started in 1992 and grown into an organization with 300 clients and over 500 employees. This established name was ready to anticipate.

Keywords

B2B BrandingB2B StrategyBrainSellsBrand designBrand structureBrand valuesBrandpositioningBrandstrategyBrochureBusiness-strategyBusiness-to-BusinessCopywritingCorporate IdentityCreative strategyDesign ElementsIdentityImage StrategyPhotographyRebrandingStrategic MarketingVisual idenity

Challenge

Ctac’s professionals had been far too modest for too long. Unworthy even for a listed company (Euronext). The ‘s Hertogenbosch-based IT service provider needed to step out of the lull. Not only to better stand out from the rest towards existing and new clients but certainly also in the HR area towards new IT talent. The board’s desire was clear: the helm is definitely allowed to change. A big job, but with a beautiful dot on the horizon. To expediency and opportunity.

Solution

In the short term, there was quite a package of challenges before WADM. Starting with a clear repositioning for Ctac as a company. Followed not long after immediately by a completely new positioning for Ctac Group. Tinkering with the image for the longer term, by making the identity many times more distinctive in the short term. Work to be done for the proven method BrainSells. At its core, Ctac chooses proven technology from market leaders in business IT and makes that foundation stronger with their own knowledge and a layer of cloud applications. Ctac provides support to its clients’ core business. To enable ambitions of organizations that want to use IT smartly. The repositioning brings Ctac directly in line with its own ambitions. And Ctac Group’s new positioning immediately supports the message of the six member IT companies: At the heart of business.

Impact

The helm has since been changed. Widely supported by the hundreds of employees. By training the distinctive story and continually “taking” all employees through their own transition. Both with online and offline resources. Impact is being made – as we speak – in all focus markets. With 100% attention, that dot on the horizon gets closer by the day.