New brand identity and website for Softhouse
Project
Founded in 1991, Softhouse is more than a software company. It combines innovation and entrepreneurship by actively investing and participating in digital solutions. This small but driven organization of approximately 15 employees develops software platforms that connect and grow companies. With a focus on collaboration and efficiency, Softhouse makes work not only easier, but also more fun. With this unique positioning, Softhouse faced an important challenge: a renewed story and brand identity that reflect their vision. In addition, there was a need for a website that appeals to and inspires both customers and potential investors.
Challenge
Softhouse had the ambition to be more than just a software developer. Their unique approach – investing in and operating software platforms – deserved an identity that would fully embody their vision and mission. But how do you translate a technical proposition into a story that appeals to investors, customers and potential partners? The brand had to inspire confidence, be distinctive and, above all, inspire. At the same time, the appearance had to remain modern and accessible, without sacrificing professionalism. “We want to show who we are and what we stand for,” was the gist of the briefing. A new website had to become not just a digital shop window, but a platform that directly communicates value and invites collaboration.
Solution
The process started with a BrainSells® Spark session, a creative and strategic approach to unraveling Softhouse’s DNA. Together with the Softhouse team, we delved deep into their core values, mission and ambitions. The result? A clear brand story that aptly summarizes their essence: an innovative partner that helps companies grow with smart, scalable solutions. With this foundation in hand, we designed a visual identity that felt exactly like Softhouse: contemporary, accessible and yet powerful. Every detail – from colors and typography to the logo – breathes their core values of collaboration, drive and innovation. This was followed by the development of the website, a crucial part of the transformation. The website is built to be more than a calling card; it has become a meeting place for investors, customers and potential partners. Clear navigation, strong visuals and an inspiring story make it a platform that does exactly what Softhouse promises: connect and grow.
Impact
The new identity and website have proven to be powerful tools to further position Softhouse in their market. The brand now radiates trust, innovation and connection, in line with their mission and core values. The website provides a seamless experience for investors, customers and potential collaboration partners, which has led to more interaction and an increased brand experience.
With this transformation, Softhouse is ready for the future, with an identity that not only tells what they do, but especially what they stand for.
