New identity and online presence for connector manufacturer MiraMotion
Project
MiraMotion, emerging from the German company EFN, is an essential supplier of connectors for the automotive industry. As the auto industry shifts to electric vehicles, EFN is known for its flexible, fast and high-quality production of connectors. Now the company aims to expand into other sectors and countries with automated production lines.
Challenge
EFN’s specialization in just-in-time production of small batches is a barrier to growth. Expansion into new markets and international production requires transformation to more efficient, automated production systems. EFN approached WADM for help in repositioning, visualizing and making this new phase visible online.
Solution
During a Think Branding session in Germany with German engineers and Latvian production leaders, WADM reviewed EFN’s vision for the future. Using the BrainSells® methodology, these visions were transformed into a new company name, Whole Brain positioning and visual identity, resulting in the birth of MiraMotion.
Impact
MiraMotion is rapidly expanding with new production sites in Latvia, Asia and the US, with manual processes giving way to semi- or fully automated production lines. In addition to the automotive industry, connectors are now offered in several other sectors, as well as production lines and Manufacturing As A Service. WADM supports this transformation with clear communication, both online (via website and SEO) and in presentations and documentation. MiraMotion is poised for a promising future.
‘I have full trust in your expertise and recommendations’
Patrick Adamski, Founder and CEO of MiraMotion
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