New website for protector of product, plant and person. Houweling
Project
Houweling Group, a leading supplier of protective equipment for products, plants and people, has a history of nearly a century and now serves customers in 30 countries. With the recent development of a new logo, the lack of a clear brand positioning and visual identity became increasingly apparent. This was crucial to maximizing the impact of their new website.
Challenge
The challenge was to develop a clear brand promise and professional image that fit Houweling Group’s status as a global player. The goal was to create a uniform and attractive presentation that highlighted the values and diversity of their offerings.
Solution
WADM organized a BrainSells® process to get the stakeholders within Houweling to find out the common drive and message of Houweling Group. Using our Whole Brain approach, we developed the Identity Scan for Houweling group. The insights and recommendations from the BrainSells® sessions led to the development of the theme “For safe keeping,” which reflects the company’s core business in protection and packaging.
Impact
The new positioning and visual identity, emphasizing protective circles and rings, are now prominent in all aspects of corporate communications – from the website to transportation. Improved website navigation and the addition of professional shades of blue to the color palette enhance the look and feel of the company. With this, Houweling Group has positioned itself as an innovative, international brand and product developer.
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