WORK

New website, strategy and branding for FinTech company Innosight.

Client

Innosight

Industry

Banking & Finance

Location

Rotterdam

Een smartphone die in de hand wordt vastgehouden met op het scherm de nieuwe Innosight website

Project

Innosight, a startup founded by a former banker and financial analyst, provides high-quality financial forecasts to accountants, financial advisors and investors. Their FinTech company stands out for fast and complete reports, created with proprietary software that calculates multiple scenarios.

Keywords

B2B BrandingBack-End DevelopmentBrand designBrand valuesBrandstrategyDesign templatesFront-End DevelopmentHBDI profileLead generationOnline discoverabilitySales StrategyStrategic MarketingTrainingWeb designWhole BrainWhole Brain Thinking

Challenge

In the competitive financial sector, Innosight must prove its credibility. The critical audience, accustomed to traditional ways of financial reporting, is not immediately open to innovation. Innosight must demonstrate that their forward-looking, reliable reporting is an essential addition to financial planning and analysis.

Solution

WADM helped Innosight develop a compelling brand story and visual identity to then use an activation strategy to connect with potential clients. For this, we developed a sales roadmap for telephone acquisition and a clear service presentation via, inno-sight.co.uk. In addition to software development, WADM also took on the design of the reports and social media posts.

Diverse screens van het mobiele ontwerp van de nieuwe Innosight website

Impact

The unique combination of quick delivery, completeness and clarity of Innosight’s financial forecasts has impressed the industry. Major banks and M&A parties now use Innosight’s independent financial analyses. Innosight’s approach, enabled in part by WADM, has successfully positioned the company as a trusted partner in financial reporting.

‘WADM helped us tremendously in innovation and brand strategy areas. They developed our Inno-Sight software tool and associated brand identity. The ideal partner to challenge a business case or look critically at the sales approach.’