Rebranding of TICC specialist Normec
Project
Normec has developed at lightning speed since 2015 in the Testing, Inspection, Certification and Compliance (TICC) sector, a market previously dominated by large, internationally established names. Under the leadership of Joep Bruins, Normec Group has emerged, through rapid acquisitions and strategic investments, as an impressive player for the established order to reckon with.
Challenge
With growth to four thousand employees and branches spread across multiple countries, Normec faced the challenge of creating a coherent brand story and clear identity. Rapid growth had led to fragmented marketing communications, while the need for a structured and clear brand was growing. Normec, once shot into the market like a comet, was now ready to grow in a structured way into a global brand.
Solution
WADM took on the challenge of positioning Normec using a BrainSells course, a neuromarketing methodology. By combining strategic choices with creative expression, Normec was reshaped for the long term. In a short period of time, Think, Make and Do phases were completed, developing both internal and external communications. This included brand guidelines, photo shoots, videos, vision documents, a revamped website, company presentations and more. Thus, Normec Whole Brain was repositioned and expanded as a global brand.
Impact
This transformation into a distinctive brand not only helped Normec attract new customers, but also stimulated growth through acquisitions. With an attractive and clear brand story, more companies in the industry applied to become part of the Normec Group, further expanding the “Window of opportunities. Normec’s success story demonstrates how crucial a strong brand identity and communications strategy are for growth and market penetration.
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