Social media content design for Nxchange
Nxchange, a progressive alternative exchange platform, offers a unique financing solution for SMEs in the Netherlands. In the world of traditional financing methods such as bank loans and private equity firms, Nxchange introduces an innovative approach through bond issuance. The goal is both to attract more SMEs for financing and to attract investors for attractive returns.
The challenge for Nxchange lay in bridging the gap between “traditional” and “alternative. Although growth is evident, the platform remains a relatively small part of the overall funding market. Nxchange aims to expand, both in attracting more SMEs and in increasing the number of investors. Focusing on social media was a step in the right direction, but without specialist help, success remained limited.
Nxchange approached WADM for assistance in developing a Whole Brain social media strategy. By choosing platforms like LinkedIn and Instagram, and implementing consistency in approach and design, WADM helped Nxchange stand out in the digital crowd. WADM’s social media strategy and designs provide an actionable foundation for future marketing efforts.
WADM not only laid out strategic directions for Nxchange, but also developed practical templates for their social media content. These templates are designed so that marketing staff can easily modify and use them, allowing them to respond quickly to current financial developments. With this approach, Nxchange gained a clear strategy, a distinctive design and the flexibility to communicate effectively in the rapidly changing world of finance.