WORK

New website design in support of the new strategic design of Nautus

Client
Nautus
Industry
Business services
Services
Location
Amersfoort

Project

The moment you tinker with your positioning and corporate branding as an organisation, it has consequences for all the means by which you communicate. Including your website. For consultancy firm Nautus from Amersfoort, a new corporate story with ditto image had already been laid down by WADM. The website followed immediately afterwards.

Keywords
B2B BrandingB2B StrategyBack-End DevelopmentBrand designBrandpositioningCommunicationCorporate IdentityCreative strategyDesign ElementsDesign ElementsDigital strategyFront-End DevelopmentGraphic designIdentityImage StrategyUI/UX designVisual idenityWebsites

Challenge

Above all, visitors needed to get a new and warm feeling from the website: ‘I want to work with Nautus. Whether as a new colleague or a new client’. The website – ‘please be more dynamic’ – needed to bring out more clearly what Nautus does and what it excels at. The claim of authority as a consultant to municipalities on the social domain, was at the top of the wish list. And ‘make visible anyway the refreshing strength of Nautus’ which consists of the young seniority of the consultants; the continuous internal knowledge enrichment; and its own challenging working methodology ‘people-centred innovation’ that leaves the beaten track and provides new insights.

Solution

More human. Warmer. Clearer. More direct. Intriguing. More dynamic. These are the key words to which the new website particularly refers. Existing content – interesting content articles that generated organic traffic – was combined with new clear overviews of themes and services. Projects were highlighted differently. And through a matrix in the back-end, projects were linked to the services. The services to the themes. The themes to the consultants. And the consultants, in turn, to the projects. No matter how you search, you always end up with the right info. In the cms, all possible combinations can be adjusted and flexibly set up by Nautus itself.

Impact

The result? The dynamism of the new website stands out and is recognised. The positioning goes to work here too. Nautus as ‘the new experience’ now also manages to attract the attention of new talent online and of municipalities that were not yet familiar with the specialists from Amersfoort.

Interested?

Insights