WORK

User experience and web design to make more conscious decisions

Client

Visma Roxit

Industry

Technology & Communication

Services

Design Strategy

Location

Zoetermeer

Project

Visma Roxit is a Dutch software company with almost 250 employees, which provides SaaS solutions with an extensive range of functionality to more than 500 customers in the Netherlands. She is one of the leading players in the Dutch market of cloud software for (semi) governments.

Keywords

Content-strategyCopywritingDesign templatesDigital strategyGraphic designKey messagesProduct portfolioSales StrategyUI/UX designWeb designWebsitesWorkshops

The Roxit product portfolio changed with the acquisition of Roxit by Visma. And with that also their message to the market changed. Visma Roxit challenged WADM to redefine their message and portfolio strategy. Then all of this had to be applied in the design of the new website.

Approach

Visma Roxit wanted her new website to be developed by in-house developers. WADM was called in for the strategy and design. The sales funnels and required functionalities were determined through several sessions. After this, WADM carried out the full functional and visual designs within the project. High-end stylesheets have been developed for the Roxit developers in which HTML components and CSS are defined.

Result

In the project, co-creation with the in-house developers has resulted in a distinctive online presence that is characteristic of Visma Roxit. Upon delivery, a complete package of coding components was ready on which Visma Roxit’s own developers could build the website.