User experience and web design to make more conscious decisions

Visma Roxit
Technology & Communication


Visma Roxit is a Dutch software company with almost 250 employees, which provides SaaS solutions with an extensive range of functionality to more than 500 customers in the Netherlands. She is one of the leading players in the Dutch market of cloud software for (semi) governments.

Content-strategyCopywritingDesign templatesDigital strategyGraphic designKey messagesProduct portfolioSales StrategyUI/UX designWeb designWebsitesWorkshops

The Roxit product portfolio changed with the acquisition of Roxit by Visma. And with that also their message to the market changed. Visma Roxit challenged WADM to redefine their message and portfolio strategy. Then all of this had to be applied in the design of the new website.


Visma Roxit wanted her new website to be developed by in-house developers. WADM was called in for the strategy and design. The sales funnels and required functionalities were determined through several sessions. After this, WADM carried out the full functional and visual designs within the project. High-end stylesheets have been developed for the Roxit developers in which HTML components and CSS are defined.


In the project, co-creation with the in-house developers has resulted in a distinctive online presence that is characteristic of Visma Roxit. Upon delivery, a complete package of coding components was ready on which Visma Roxit’s own developers could build the website.

View the result

23 Templates with complete design for website pages on desktop computers and mobile screens.
44 Separate components with which all pages, filters and navigation in the website are built.

‘WADM really helped us to work out our business strategy into a communication strategy. The team is very agile, hand-ons and knowledgable.’

Ed Schravesande, Chief Commercial Officer at Visma Roxit

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