WORK

UX and UI design automotive procurement platform Parts360

Client

Partspoint

Industry

Automotive

Services

Design Strategy

Location

Ede

Garagist gebruikt parts360 software | Design by WADM

Project

Alliance Automotive Group Benelux, a prominent player in the automotive aftermarket, is taking a major step forward with the redevelopment of their PARTS360 online ordering platform. This innovation focuses on improving the user experience (UX) and user interface (UI) to ensure more efficient and intuitive interaction with the platform for wholesalers and garages.

Keywords

B2B BrandingBrand activationBrand designConversionData-integrationDigital strategyE-commerceKlantportalenNamingProduct databaseRebrandingSales-activatieUI/UX design

Challenge

The current PARTS360 platform functions well, but requires a complete rethink of the user experience and interface. The goal is to help users find the right product faster, reduce the number of returns, and speed up access to essential data. This ambitious transformation involves close collaboration between WADM and the international SAP developer of PARTS360, with a focus on seamless integration into the existing SAP system and following best online practices.

Solution

WADM worked intensively with Alliance Automotive Group and their software developers to completely overhaul the UX and UI of the PARTS360 platform. This process included the redesign of nearly fifty interactive screens, taking into account the technical capabilities and limitations of SAP. New functionalities such as smart search modules, advanced product views with faceted navigation, and customized screens for specific product categories were developed, all aimed at improving the efficiency and usability of the platform.

Impact

The redevelopment of PARTS360 has resulted in a significant improvement in the user experience for all stakeholders. The redesigned interface makes it easier to search and order products, leading to a reduction in wasted time and errors. The more efficient workflow, from product search to ordering process, allows garages and wholesalers to work faster and more accurately. The integration with SAP also ensures that data exchange is smooth and real-time. With this innovation, Alliance Automotive Group positions itself as a forerunner in digital innovation within the automotive aftermarket.