WORK

Web Design for Financial Study Association Rotterdam (FSR) and Career Platform (FCP)

Client
FSR FCP
Industry
Business services
Location
Rotterdam

Project

Students in Finance, Economics, Accountancy, and Business Strategy are among the most driven and ambitious talents. They begin planning their careers early in their studies, making them highly sought after by employers. FSR – Financial Study Association Rotterdam – plays a key role in this process, serving as a platform that connects students and companies.

Keywords
B2B BrandingB2B StrategyBlogs/postsBrand designBrand ExperienceCommunicationContent-strategyConversionCopywritingCreative strategyDesign ElementsDesign PhilosophyDigital strategyGraphic designImage StrategyLead generationMobile firstOnline advertisingOnline marketingSales-activatieSEO / SEAStatamicUI/UX designVisual idenityWebsitesWhole Brain

Challenge

This Rotterdam-based platform is more than just a link; it is a strategic hub. With the Financial Career Platform (FCP) as an additional pillar, FSR directly connects students and companies through job vacancies, internship placements, events, and company visits. However, the competition is fierce. To remain relevant and stay ahead, significant improvements were needed.
The task for WADM? To renew both platforms across all fronts: Strengthen branding; Implement technical improvements; Modernise member recruitment and lead generation; Clarify the roles of FSR and FCP; Enhance discoverability and improve user experience; In short, to deliver a more professional appearance.

Solution

A strategic approach was essential to future-proof the platform:

  • Discovery sessions to define goals and user needs.
  • BrainSells® Functionality Scan for technical refinement and enhancements.
  • Whole Brain Design to create an appealing and consistent brand experience.
  • Integration of Statamic CMS for a flexible and fast platform with automated data imports.
  • A smart navigation structure and crosslinks for improved user experience.
  • A refined SEO strategy, focusing on content, keywords, and competitor analysis.

Impact

The result? Two professional websites built on a single solid platform, perfectly aligned with the needs of both students and companies. Automated data imports ensure that information remains up-to-date and user-friendly.
Thanks to improved navigation, strong SEO, and a consistent brand experience, FSR is now more visible and efficient to use. This strengthens FSR’s position as the ultimate connecting factor within the financial sector.

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