Privacy & Cookies

WADM and your privacy

We find it important that it is clear to everyone how we deal with personal data, so you can trust that your data is in good hands with us. In this Privacy & Cookie Policy we have listed how we deal with personal data.

What is personal data?

Personal data is any information that can be traced directly or indirectly to you as a person. In a typical business relationship, this includes your name and e-mail address, but also your phone number and possibly your address and date of birth. Everything that is done with these personal data, we call ‘processing’. The legal meaning of the term ‘processing’ is broad and includes, among other things:

  • The collection
  • storing
  • consulting
  • using, but also
  • the deletion of personal data.


From whom do we process personal data?

We process personal data of persons with whom we want to have, have or have had a direct or indirect relationship. For example:

  • (Potential) contacts of organizations that we consider our customers, suppliers or (otherwise) business relations;
  • Visitors to our websites.


Who is responsible for processing your personal data?

WADM, in full Waal aan de Maas b.v., is the party responsible for processing personal data.

What do we process your personal data for?

We process your personal data for the following purposes, for each purpose we have included a number of examples of processing:

1. To establish and maintain a relationship with you.

If you, or the organization you represent, want to become a customer with us, we need personal data from you. This also applies if you, or the organization you represent, want to become our supplier; or in case you apply for a job with us and want to work or do a traineeship with us, we also need personal data from you.

2. To advise us and to be able to carry out marketing activities

To be able to serve you well as a contact person (and the organization you represent) and to offer the most optimal support in strategic communication, we process data for marketing activities, among other things. For example, we may inform you by telephone or e-mail about our products and services.

No longer than necessary

We do not process more data than necessary for the purposes as stated. We also do not keep your personal data longer than necessary.

With whom do we share your data?

In some cases we share your personal data with INLINE (digital agency) or HECX (sales agency). With these three companies we have joined forces to improve your business. If you are a customer of one of these three companies, it may well be that a cooperation with one of the other companies is in your best interest. Of course only with your approval.

Your personal data may be shared with third parties. For some activities we use contractors/external systems. Examples are (digital) printers, photographers or mail systems. We only use contractors who have taken appropriate security measures to protect your personal data. In addition, they must guarantee confidentiality. They are also not allowed to use your personal data for their own marketing activities.

How do we guarantee your privacy?

We consider privacy to be of paramount importance. We have a Privacy Officer who supervises compliance with the privacy regulations and protection. The Privacy Officer is the central point of contact for both the organization and the regulator. We also have employees who are responsible for the security of our IT infrastructure in general, and with respect to the AVG in particular. All our employees have signed up for confidentiality. And we ensure that only employees who are required to do so because of their job duties process your personal data.

Social media

Our websites contain links to social media, such as LinkedIn, Facebook, Twitter or YouTube. These Privacy & Cookie Rules do not apply to these social media. The use of social media is your own responsibility. We recommend that you read the privacy rules of these social media carefully, so you know what happens to your data. Many social media providers are located outside the European Union and store your personal data outside the European Union. It is therefore possible that your personal data is not protected at the same level as within the European Union.

External links

Our website contains links to other external websites. This Privacy & Cookie Policy does not apply to those websites. We try to keep the external links up to date and to refer to the correct websites. We are not responsible for the content of those websites and the way in which they deal with your personal data. We advise you to always read how these other websites deal with your personal data.

Cookies are small text files that are automatically placed on your computer, tablet or cell phone when you visit our website. Some cookies require permission. We ask you for your permission by means of a pop-up window, at least on your first visit to our website. You can also withdraw your permission via the website. In addition, you can delete cookies from your browser or adjust the settings of your browser to your personal preferences.

1. Functional cookies

Functional cookies are used to register and remember your preferences as a visitor to our website. This way you don’t have to indicate your preferences over and over again and our website is easier to use.

2. Analytical cookies

We use analytical cookies to analyze the use of our website so we can continue to improve the functionality and effectiveness. The software we use for this is Google Analytics. Google Analytics allows us to measure which pages are visited and which links are clicked. We have concluded a processor’s agreement with Google, which includes agreements on how the collected data will be handled. All data is processed anonymously, not shared with third parties and not used for other Google services.

In addition to Google Analytics, we use Online Success. This software makes it possible to distinguish visitors.

Cookie Supplier Storage period Description
_utma Google Analytics 2 years This cookie is used to distinguish users and sessions. The cookie is created when the Google Analytics script is run and no existing _utma cookies are present. The cookie is updated each time data is sent to the Google Analytics platform.
_utmz Google Analytics 6 months This cookie stores the traffic source or campaign so that we can better track which way(s) you are visiting our website. The cookie is created when the Google Analytics script is run and is updated when the content is sent to the Google Analytics platform.
_ga Google Analytics 2 years This cookie is used to distinguish users from each other.
_gate Google Analytics 10 minutes This cookie is used to regulate the requests to the Google Analytics Platform.
_gid Google Analytics 24 hours This cookie is used to distinguish users from one another.
Logger Online Success 2 years This cookie contains a unique, randomly generated value that allows Online Success (software) to distinguish visitors from each other. When you as a visitor identify yourself through an interaction on our website, for example by filling out a form, then Online Success links this cookie to the data you have left behind in this interaction. For the recognition of companies Online Success does not use cookies.
Intercom id-* Intercom termined by Intercom These cookies contain a unique, randomly generated value that allows Intercom’s chat/support solution to distinguish visitors.


Adjusting & deleting cookies

If you do not want WADM to place cookies on your device, you can refuse the use of cookies through your browser’s settings or options. You must adjust the settings of each browser and device individually.


More information about Cookies?

You can find more information about cookies on the following websites:


What rules apply to the processing of personal data?

There are laws and regulations for the protection of personal data. For example, in the Netherlands the ‘General Data Protection Regulation’ (AVG) will apply from 25 May 2018. This law replaces the Personal Data Protection Act (Wbp).

What rights do you have?

You can always ask us what personal data we process from you. This right is laid down in the Data Protection Act. Within four weeks you will receive an overview of your personal data. You can ask us to change incorrect data or to supplement your data. If you think that personal data should be removed, you can also let us know. The contact details can be found at the bottom of this Privacy & Cookie Policy.

Amendments to the privacy & cookie regulations

We may amend this Privacy & Cookie Policy. We do this, for example, if the law or our policy changes. We therefore recommend you to regularly review the Privacy & Cookie Regulations when visiting our website.

The last change was on May 23, 2018.