Develop a strategic brand compass for all communications.
Judged on your appearance
That target audience of yours has no time at all to hear your story in the first place. Let alone read. ‘They’ do have something else to do. In fractions of a second, you are judged first on your appearance. Nothing human is foreign to us, we could say. But that does mean that that first millisecond is crucial to you. Is the design you use from today or from the 1980s? Are you going to get the message across with the images you are applying now? Does the current font help? Do the colors cooperate or do they run counter to your message? Would you like to know how many potential customers drop out after seeing your outward appearance? Pretty interesting though.
Once you have the right mug, the most matching look, you should keep going. Apply it everywhere. Throughout. Apply in all communications. Sounds simple. In practice, it’s often quite a challenge. Maybe you have dozens of branches all over the country that all have to start complying with the new creative interpretation. Or you have an international assignment. A digital one, for example. It could be that you don’t own the websites of all your affiliated international sites. And therefore they all look different. Well, there goes your international appeal. A creative strategy wouldn’t hurt this at all. If you want to know how we tackled the above challenges, for example, you just have to give us a call.
Creativity pays off
Sometimes you have to talk like a Brugman when you don’t have the backing of a convincing design. Yes, words are important. We know that better than anyone. But with the most optimal creative strategy, you also get to tell them.
As an employer, make yourself irresistible to existing and new staff.
Get the most out of your brand.
Develop relevant content that works for you at the right time.
Use technologies that improve your business processes.
Change mind-sets and get staff and customers moving.
Sell more products or at a higher rate.
Increase business value through smart brand propositions.