Strategy

Sales Strategy

Sell more products or at a higher rate.

Whether you're floating on the sales force of your web shop or the smooth agility of your global sales team, a sales strategy should never be lacking. After all, you always want to sell more. The only question is: How? Is there still room in the market to sell more of your products? Could you possibly sell the product - or your service, of course - more expensively? And does the current look lend itself to this or does the brand strategy need a major overhaul for this? Sales strategy is the ultimate blend of marketing and sales.

Room to grow

If there is still plenty of room to sell your product in greater amounts, you need to attract all the resources that will help you realize that. Using different media. Campaigning. Shouting it from the rooftops (think proper content). Aligning online with offline. Making sure your sales team has the resources to tell the story. Even if they are on the other side of the world. With a thoughtful sales app, you can provide your entire team with the support they need. Do your people need training? It often helps to take the sales team step by step through the bigger story of your organization. Imprint the corporate story. We give these trainings regularly because it pays off right away. Growth in sales by bringing more convincing underpinnings.

Selling added value

You also need that conviction to explain why your product is more expensive than the competitor’s. ‘Surely you can tell by the quality’ is usually not enough. The added value often is a whole package of core features. Features of your product, of your organization, of your people, of your service design, of your location perhaps, of your market approach. From your whole story. That’s why it’s always good to regularly juxtapose your sales strategy with your brand strategy and your creative strategy. Explaining why your product costs more becomes a lot easier when you’ve given your story extra thought. Maybe you don’t employ separate sales people but the sale of your projects rests on the shoulders of your consultants. Selling from the content is a trade. We know all about it. We even conduct special workshops to improve sales competency.

Tuning together

Improving your products is usually not up to us. Helping you improve your sales is. Need sales? For that, we align multiple strategies. Together with you.